Friday, 29 December 2017

Apple Apologises Over Handling of Issue, Drops Price of Out-of- Warranty Battery Replacements

Facing lawsuits and consumer outrage after it said it
slowed older iPhones with flagging batteries, Apple is
slashing prices for battery replacements and will
change its software to show users whether their phone
battery is good.
In a posting on its website Thursday, Apple apologised
over its handling of the battery issue and said it would
make a number of changes for customers "to recognise
their loyalty and to regain the trust of anyone who
may have doubted Apple's intentions."
Apple made the move to address concerns about the1
quality and durability of its products at a time when it
is charging $999 (roughly017,850) for its newest
flagship model, the iPhone X.
The company said it would cut the price of an out-of-
warranty battery replacement from $79 (roughly Rs.
5,000) to $29 (roughly Rs. 1,850) for an iPhone 6
or later, starting next month. In India, the cost of out-
of-warranty battery replacement was approximately Rs.
6,500 inclusive of taxes, as per industry sources.
Apple has confirmed that the new price starting next
month will be Rs. 2,000, exclusive of taxes. The
company also will update its iOS operating system to
let users see whether their battery is in poor health
and is affecting the phone's performance.
"We know that some of you feel Apple has let you
down," Apple said in its posting. "We apologise."
On December 20, Apple acknowledged that iPhone
software has the effect of slowing down some phones
with battery problems. Apple said the problem was that
aging lithium batteries delivered power unevenly,
which could cause iPhones to shutdown unexpectedly
to protect the delicate circuits inside.
That disclosure played on a common belief among
consumers that Apple purposely slows down older
phones to encourage customers to buy newer iPhone
models. While no credible evidence has ever emerged
that Apple engaged in such conduct, the battery
disclosure struck a nerve on social media and
Apple on Thursday denied that it has ever done
anything to intentionally shorten the life of a product.
At least eight lawsuits have been filed in California,
New York, and Illinois alleging that the company
defrauded users by slowing devices down without
warning them. The company also faces a legal
complaint in France, where so-called "planned
obsolesce" is against the law.